08-23-2013, 01:38 PM
Racing Online Staff
Join Date: Jan 2009
Location: Alexandria, MN
Veterans Speedway, Tomah, Wisc.
From Kevin O'Neal, News Director --
The last two weeks of promotional work for the Veteran's Speedway has proven that there's a need for the track and a widespread interest that has been dormant for a long time.
From Sparta to Black Rivers Falls to Mauston we've been traveling the two-lane roads
between forests and cornfields and cranberry bogs, handing out free promotional tickets and copies of the late 2013speedway schedule.
It's been a completely positive experience that's shown that there's been a a lingering
enjoyment of the track and the action it provides. For central Wisconsin The Veteran's
Speedway has been a fading memories, and that memory needs to be reawakened for the track to thrive with fans and competitors.
The free ticket distribution over the last couple of weeks has served to to reintroduce people to the Veteran's Speedway and let people know there's a reason to leave their homes on weekends. On our trips, we're learning there's a pent-up desire to watch Veteran's Speedway races, and also interest in racing in divisions such as the inexpensive four-cylinder Hornets.
A typical reaction came on the main street of Necedah, the home of the racing Sauter family. In a hardware store with an extensive gun collection for sale ranging from Old-West style Winchester repeating rifles and a replica of a 9th-cenrry flintlock rifle, the owner was very interested to learn of the revival of Veteran's. He also was disenchanted in what NASCAR has become. We emphasized the Veteran's Speedway is going to become everything that NASCAR has
moved away from.
The affordable racing and accessible racers that the track offers are going to be
hallmarks of the future of the speedway. We'll have serious and exciting racing from the two great postwar tradition of short track racing,from stock cars and open wheels
While we're going to offer an an increasingly comfortable and informative experience we're not going to be too big, and we're going to to remember that racing is supposed to be fun and not get too important for our own good.
We see the interest in racing that's demonstrated y as tavern in Mauston that has a
fantasy racing chart on a will that extends from floor and ceiling, across the way from a wall decorated by large racing hood replicas.
We understand the theme of race tracks such as the Veteran's Speedway is of the stories created by ordinary people doing extraordinary things.
One such story came from a German restaurant near Camp Douglas whose owner owner has a mode of a McDonnell Phantom II fighter jet handing from the ceiling near paintings of grand German castles. That gray-haired owner used to disarm the rocket-propelled ejection seats that saved the lives of many Phantom pilots.
That story also emphasizes another important point of the speedway's central Wisconsin home, a deep respect for America's military and veterans. In Millston, the home of two speedway sponsors, those restaurants are neighbors to a veteran's memorial part that holds a Vietnam War era Army M60 tank a similar tank rests near the obelisk that marks the veterans' service post that marks the outskirts of Necedah.
You need to abandon the rush of the interstate highways and ease down the region's two-lane roads, visit the many small taverns marked by Pabst Blue Ribbon signs and talk to regular people to understand what the cranberry area of Wisconsin is really about.
The hard sell doesn't work here. You need to slow down and chat with people and let them know, one stop a time and and one fan a a time that the Veteran's Speedway is still around and offering the type of atmosphere and racing that no high-definition television set can bring.
The Veteran's Speedway brings racing on a human and comfortable scale.
The experience on the highways around Tomah brought us into contact with future fans and racers who will being the speedway back to its previous prominence.
That's why those connected with the track and are dedicated to its rebirth are so overwhelmingly positive about what we have experienced in the last few weeks. We're certain that once the area knows we're really in business and racing we'll
make even more new and old friends.
Even the number of phone calls asking the time when the racing begins each night (7:41 pm and spectator gates open 5:30 p.m.) demonstrates the interest.
What you'll see at the end of the 2013 season is a work in progress. More
improvements are in the works that won't be finished until next year, but the important
point is that there will be a next year, and that 2014 season will bring every a great
family time at the Veteran's speedway.
After you enjoy this weekend's racing be sure to return next weekend for the big end-of summer Fireworks display on Saturday Aug. 31 to be presented by Rick's Certified Auto of Tomah and Victory Fireworks.
The Veteran's Speedway is three miles west of Tomah, Wisc., on Wisconsin Highway 21. Races are held every weekend on Friday nights and Saturday nights at 7:41 p.m. The pit gates open at 4:30 p.m. and spectator admission begins at 5:30 p.m. Adult admission is priced at $10, tickets for children 6-11 cost $5 and children 5 and under are admitted free.